Data privacy cookie guideline

DATA PRIVACY STATEMENT – COOKIE GUIDELINE

Cookies are small text files that are deposited by a website on the device of a visitor. Status: 27.02.2021

There are three categories of cookies:

  • Absolutely necessary cookies to ensure basic functions of the website
  • Functional cookies to ensure the performance of the website
  • Target-orientated cookies to improve the user experience.

Login

Cookies are used on the website in connection with the login. This identifies e.g. that a user has already stated a user name and password.

Statistical evaluation (tracking)

The following target-orientated cookies are referred to for the statistical evaluation of the use of our web offer.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses such target-orientated cookies.

Further information about the handling of user data by Google Analytics can be found in the Google data privacy statement: https://support.google.com/analytics/answer/6004245?hl=de

You can prevent the collection by Google of the data generated by the cookie relating to your use of the website, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de

IP anonymisation

We use the “activation of IP anonymisation” function on this website. This means that your IP address is abbreviated by Google within the member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and abbreviated there. Upon instruction by the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about website activities and provide further services to the website operator associated with website and Internet use. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Remarketing or “similar target groups” function of Google Inc.

On the website, the provider uses the remarketing or “similar target groups” function of Google Inc. (“Google”). Through this function, the provider can provide targeted advertising to visitors to the website, by displaying personalised, interest-related advertisements when they visit other websites in the Google display network. To carry out the analysis of website use, which forms the basis for compiling the interest-related advertisements, Google uses cookies. Google stores a small file with a sequence of numbers on the browsers of the visitors to the website. This number records the visits to the website, as well as anonymised data about the use of the website. There is no storing of personal data of the visitors to the website. If you subsequently visit another website in the Google display network, you are shown advertisements that most likely reflect previously viewed product and information areas. You can permanently deactivate the use of cookies by Google by following this link and downloading and installing the plugin provided there: https://www.google.com/settings/ads/plugin. Alternatively, you can deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative under http://www.networkadvertising.org/choices/ and follow the stated further opt-out information. Further information about Google Remarketing and the Google data privacy statement can be viewed under: http://www.google.com/privacy/ads/

Tracking for personalisation

A cookie is used to display personalised page suggestions. No IP numbers are stored for this purpose. During the website visit, a pixel integrated on each website collects the following data:

  • Internal ID of the accessed page
  • Attributes of the accessed page
  • Categories of the accessed page

This data is not passed on.

Social media cookies

Social media plugins are incorporated on these pages to be able to recommend and share articles on social networks such as Facebook, Twitter etc. To do so, we use a two-step procedure. Data is only transmitted to third parties if users click on one of the icons indicated on the social media bar. We neither have any influence on cookies placed by Facebook, Twitter etc., nor do we have access to them.

Function restrictions without cookies
If you generally do not permit us to use cookies, certain functions and pages will not function as expected. In particular, the login will not work. You can delete cookies at any time that are already on your computer. The procedure for this is different depending on the browser, please view your browser instructions (under “Help” in the browser menu).